Vision and Mission
Sensia Hotels and Resorts is an hotel asset owning and management company that aims to share value among its stakeholders, customers, employees, investors and the community, generating collective knowledge to transform its practice every day in better and more authentic life moments.
To protect shareholder´s interest by optimizing operating performance, maximizing asset value, minimizing business risk and maintaining a clear hold and exit strategy.
Through an active management of the lodging investment, we aim to create shared value and knowledge among its stakeholders: the investors, the operators, the employees and the community. Through a disciplined execution of the latest techniques of the hospitality industry asset management, we develop opportunities to maximize cash flow, enhance the market position, improve the product quality, increase human talent and productivity and build a reference in sustainability.
Our Management Strategy focuses in three fronts: to maximize profits and cash flows, to increase asset value and to minimize risk during the hold period.
We strive to develop the optimal business mix for each hotel, either by ourselves when managing our owned hotels and resorts or working with the owner when managing other properties, while constantly adapting to the changes in the economic environment to enhance revenue and profitability growth. Using benchmarking analysis, we increase the performance of each asset in the portfolio by increasing market share, reducing costs and driving better flow through. By close monitoring of the business, we strive to develop more efficient ways to operate the hotels in any economic climate, and deploy these revenue enhancements and cost saving initiatives on a system-wide basis. Ultimately, our successful execution of these strategies aims to maximize the performance of the hotels and maximize sales proceeds upon disposition.